ABSTRACT
The rapid development of technology and ease of information today greatly affects all aspects of life. During the COVID-19 pandemic, technology played an important role in maintaining community activities continued smoothly despite being hampered by several health policies during the COVID-19 pandemic. Many phenomena develop with new technologies in several fields, one in the economic field is e-commerce. E-commerce is a site that makes it easier for buyers to get the goods desired by the community, as well as the various interesting promos that are the attractiveness of the community to constantly shop in e-commerce so that the community applies consumptive behavior. So that the problem that will be discussed in this study is the development of e-commerce technology that affects people's behavior in shopping which tends to be consumptive and hedonic. The purpose of this study is to determine the impact or effect of the use of e-commerce on consumptive behavior during the pandemic period and provide an overview of the potential regarding e-commerce in the future. This research method is quantitative. The data collection technique used for this study is to use a questionnaire. Thus, this research is expected to minimize the negative impacts that can be caused by the increasing consumptive behavior of society during the pandemic and provide wise e-commerce use. The results of this study can be seen from calculations using a formula that respondents tend to be more extravagant during the pandemic and for future potential, respondents will certainly enjoy the convenience provided by e-commerce. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.